“Working with P'unk Ave was really that step up that we needed as a small company headed into growth stages. The P'unk Ave team really worked with us to make sure the project was financially possible for us and delivered on a new website that finally portrayed the high quality of our programs abroad.” — Melissa Lee, Founder & CEO at The GREEN Program
“Their team understood our sales, branding, and marketing pain points and addressed them with creative solutions, and designed a website that was set up for growth. My team really enjoyed their workshops as well - those were meetings our creatively-minded team looked forward to every time.” — Melissa Lee, Founder & CEO at The GREEN Program
Working with the highly collaborative, engaged, and creative team at The GREEN Program made for an exceptionally painless and delightful experience. Here’s a look at some of what we did with their team:
We spoke to GREEN alum, ambassadors, program partners, and their internal team to gain an in-depth understanding of the organization's goals, programs offerings, and the educational and emotional journey they provide our next generation of sustainability leaders.
Due to their rapid growth we learned that they had largely been “building the car as they drove it” — which lead to a brand that lacked cohesion. We took this opportunity to refresh and update their logo to better reflect their brand and new website.
The redesign process was truly collaborative and iterative. The GREEN team’s interest and commitment to thinking big and adjusting small meant we could reach the perfect vision as partners. It was a pleasure to co-create with such an engaged team and the end result is a true testament to the power of a strong partnership.
“Our stakeholders, mentors, friends and family of TGP only had positive feedback for the end result of the website. In general, everyone was very impressed. There has been less hesitancy with our students to secure their spot on our programs, which indicates that the new website has a stronger brand presence and sense of legitimacy. Our analytics have increased with page views, time spent on our website, bounce rates dropped, and we had 200 applications come in our first month with the website launch which is a record breaker in TGP history." — Melissa Lee, Founder & CEO at The GREEN Program